ELLE Magazine: Turn Up the Volume


Cindy Crawford. Christy Turlington. Naomi Campbell. The bouncy blowouts of the ’90s—and of the era’s most popular supermodels—are the latest nostalgia-based beauty inspiration. Sleek, brushed-back blowouts and super-high topknots with thick, face-framing tendrils were seen on countless runway models this season. Regardless of which style you choose, you need volume, baby.

“Beauty looks are recycled every decade or so,” says Tamika Gibson, owner of The Hair Diagram and head hairstylist at Sergio Hudson’s spring 2023 show, which featured teased hair. Beyond the supers, Gibson had Robin Givens as Jacqueline in Boomerang on her moodboard.

What makes this trend firmly planted in 2023 is that you can have body with movement—no hair-sprayed helmets. Celebrity and TRESemmé Global Stylist Justine Marjan, who recently styled similar looks on Ashley Graham and Ella Balinska, suggests adding TRESemmé One Step Blowout Balm ($9; cvs.com) to damp hair for “the perfect bouncy blow-dry prep.” Gibson likes to pair two products from Kenra to build big hair: Design Spray 9 ($20; ulta.com) on each curl for hair memory, then Volume Spray 25 ($21; ulta.com) to lock in the final style. “You also need to make sure hair is 100 percent dry before starting to style,” Marjan adds. “If any moisture is left in the hair, it will fall flat immediately.”

To create the height, try this: Curl hair sec- tions with a large-barrel iron, like InfinitiPRO by Conair Cool Air Styler ($60; conair.com), then wrap them around big rollers, like Dry Bar High Tops Self-Grip Rollers ($12; drybar.com), and secure with duckbill clips. This will give the hair bounce and curl, differentiating it from the sort of beachy waves you normally see on The Bachelor franchise. For a subtler, easier version, there’s the T3 AireBrush Duo ($190; t3micro.com), a styling brush that dries and round-brushes your hair simultaneously. 

“In the ’90s, big, voluminous hair rep- resented luxury and glamour,” Marjan says. No wonder we can’t resist the look.